In 2016, Instagram replaced its classic Polaroid camera logo with a bright and eye-catching flat logo, which became one of the earlier designs that led the trend of gradient colors. In recent years, various Internet, brand and graphic designs have continued to introduce new ones, making gradient colors the hottest design style in the industry. Let’s talk about the performance of gradient colors in web design today.
1. What is a gradient color?
Gradient color is a kind of color scheme, which is endless and mysterious. It is usually composed of two or more different colors forming a soft transition color band with each other.
2. What are the common ways of expressing gradient colors?
Compared with a single color, the composite nature of gradient color makes it have a stronger visual impact in web design, which helps to quickly grab the line of sight. In terms of performance techniques, there are mainly the following ways:
As the most basic expression technique, linear gradients are subdivided into horizontal gradients, vertical gradients, and diagonal gradients.
Monochrome overlay gradient
Monochrome colors of the same hue in web pages or pictures are superimposed.
Multi-level and multi-angle overlay gradient
The Instagram icon is a typical multi-level and multi-angle color overlay gradient.
Use the same color, similar color, similar color, contrast color, complementary color, etc. to partition functions or menus.
3. Analysis of 15 high-quality gradient color webpage design examples
After understanding the basic gradient knowledge, we have collected some excellent gradient webpage design examples for everyone to learn and appreciate.
1. Impossible Bureau
Impossible Bureau is a team specializing in web design for digital products, providing customers with one-stop services such as strategy, design, and development.
Gradient color elements can be seen everywhere in their web pages. The bright purple-red gradient color is accompanied by mouse interaction, which is particularly eye-catching in the background of black web pages. The designer uses a diagonal gradient of expression to ingeniously transition from the mysterious purple to the intoxicating mauve. After loading other elements on the website’s login interface, the bright colors will automatically darken, and the transition colors will not appear too dazzling.
Webflow is a concise online web design tool, no code is required, only a simple drag and drop, designers or product managers can quickly implement the design.
As a design tool in itself, its website design is still very distinctive. Gradient colors are not the main role in Webflow web design, but are used as an embellishment in different functional sections. The light-color gradient is soft and unassuming. In each functional section, it is both the background and the color matching, which complements the overall minimalist design style of the website.
Stripe is currently the most popular online payment platform in the Internet industry. Its business model is mainly to integrate with various payment methods through the SDK interface, thereby reducing the user’s access cost and collecting fees or service fees for profit.
The diagonal gradient from dark blue to mint green gives the entire web design a deep tone without losing texture. This color scheme matches very harmoniously with the visual elements such as foreground text and pictures of the webpage.
Stereolux is a network platform integrating various music and electronic art services. The entire website design is full of creativity and vitality, and the use of gradient colors breaks the convention and is unique.
Dynamic gradient colors are added to the oblique web logo, which is vibrant and eye-catching. In each section of “About Us”, the dynamic gradient elements are also very creative, and the secondary gradient effect is presented by superimposing gradient color blocks.
Friends who are concerned about design know that icons8 is a free icon, picture, vector resource library, and its website design is also very good.
Several different gradient color systems are used in the website for functional partitioning, and the color of each section will produce different gradient effects as the position of the mouse scroll or click is different.
DGstudio is a website that integrates brand creation, graphic design, website development, application development, website hosting and marketing services.
The overall design of the website is simple and clear, and there is no large-scale graphic design. In addition to the exaggerated gradient in the logo, the icons on the page are also superimposed with carefully designed gradient colors. The color adopts the adjacent color gradient, which is soft and not rigid. From this design, we can see that the use of gradient colors can also break the routine, but a small range of applications will provide users with a better visual perception.
Designmodo is a blog dedicated to providing designers with various cutting-edge design trends, design resources, and inspiration information.
Since the revision, the overall layout and layout of the website have become more concise and organized. In addition to this, the biggest feature is that the cover image of all articles has been added with a gradient color mask. When you slide the mouse over the cover image of any article, the image will automatically be covered with a blue-violet diagonal gradient.
Elegantthemes is a website dedicated to providing wordpress themes, and it is also a visual page generator. A large number of gradient colors are used in web pages, including web page background colors, banners, buttons, drop-down menus, and every functional module, and so on.
Although the color is very rich, but because the color span is not large, it does not make people feel that the color matching of the entire web page is abrupt. When using gradient colors on a large area, it is especially necessary to consider the impact of color span on user acceptance.
Coolhue is a gradient color plugin for Sketch. As a tool website, Coolhue’s web design directly uses the gradient color provided by itself as the background, and supports real-time replacement. The available gradient schemes are two-color and single-color gradients.
Uplaunch is a landing page package that helps merchants interact quickly with customers. It is also a web design that uses gradient colors as the overall background. Monochromatic gray linear gradient, simple and generous.
As a popular design trend in the past two years, illustration has been widely used in many web design. The illustrations and gradients are a very good combination of each other.Appropriate use of gradients in illustrations can create a good sense of light, shadow and three-dimensionality, which can greatly enhance the expressiveness of illustrations
As a dark web design, Quadangles uses a classic black web background and white fonts. Even if the carousel design adopts bright gradient colors: purple, blue, green, etc., it does not affect the overall color matching at all, but becomes more advanced and trendy. The operation of superimposing gradient color blocks is also very creative, with separate images and texts, each with its own emphasis.
Volkfi’s web design idea is also dark background with gradient elements. The grid outlined by the red and blue gradient is very eye-catching against the black background. The same use of gradient colors is its main mobile phone brand logo and prototype screen color matching.
Common gradient color web page backgrounds are usually covered in a way of covering, while Melanie-f achieves a concise effect by reducing the area of color usage. At the same time, the matching of the sans-serif font headings that are not completely symmetrical will not only make people feel monotonous, but will highlight the content of the headings and increase the fashion sense of the website.
Symodd’s introduction page uses two-tone gradient colors with high saturation. If you are careful enough, you will find the carousel indicator on the right. As the mouse scrolls down continuously, the color of the webpage gradually transitions from orange and red to purple-blue and blue-green, corresponding to each different functional section. This is what we call functional gradual change.
Four, Dribbble 10 excellent gradient color web design inspiration
Compared with real web design, conceptual design can better reflect the designer’s whimsical ideas, and can not be limited by various realistic factors, and apply gradient color elements to web design in a more creative way. Here are the top 10 excellent gradient web designs from the design community-Dribbble, which we have compiled for you.
16. Architecture Firm
In addition to web and app design, gradient colors have been applied to all walks of life, such as packaging, clothing, accessories, and so on. Designer Arthur K also applied gradient colors to the architecture. In its web design, we can see that buildings can also be colorful. In the visual center of the webpage, designers also use gradient colors as functional colors to attract attention and highlight themes.
17. 404 page
The common 404 error design is usually messy and monotonous, and is regarded as an abandoned field by the designer, allowing “weeds” to grow, without any fun and creativity at all.
In this error reporting page design, the designer did not make it a wasteland, but through careful design, with illustrations with gradient colors, prompts and back to home button. It not only increases the aesthetics, but also has practicality.
18. Digital Design Agency
This is a simple and fresh gradient web design. Low saturation can also make beautiful gradients, while bringing a youthful and avant-garde feeling.
This web design logo uses 4 superimposed gradient color blocks to form a diagonal gradient effect. In addition, gradient colors of the same color system are also used in the CTA button. The bright gradient logo and CTA with light backgrounds help to deepen the brand awareness of users.
The biggest special feature of this design is the combination of gradient color and 3D graphic design. The dark black-red-blue gradient has a strong sense of technology and mystery, which makes people intoxicated.
21. Gredient Web Concept
This design uses a very bold multi-color gradient scheme. The logo and the split-screen illustration on the right use a lot of gradient colors. Thanks to the author’s ingenious combination, so many colors still coexist harmoniously, bringing a strong and powerful visual sense to the viewer.
22. Banko App Landing Page
Banko is a website login page design for banking apps. The concept picture shows the web header design with gradient colors and other gradient color embellishment elements. Nowadays, more and more traditional companies choose gradient design styles to show good young users. They are all fancying the extraordinary quality and fashion characteristics of gradient design.
This is a conceptual design for the login page of a shopping website. You can see the yellow-white gradient web page background, the yellow-red gradient line and the black-grey gradient input box. The overall style is steady and changeable.
Plantship is a website specially designed for green plant control, where you can find all kinds of favorite green plants and maintenance methods. In the homepage design, the designer uses a monochrome gradient to design illustrations for each plant form. The design of text and graphics also makes the layout of the entire web page very clear and concise.
Cascada’s overall webpage uses dark blue, purple, and white gradient illustrations to create a clear night sky atmosphere.
Five, 5 web page gradient design tools
1. ColorSpace: Set the gradient direction, enter the color value, and then automatically generate a 3-color CSS gradient.
2. UIgradients: A simple and powerful gradient color library.
3. CSS Gradient: Drag the chromaticity bar to generate a gradient.
4. Gradienthunt: You can find the gradient color you want according to the user’s preference.
5. Web Gradient: Free 180 gradient color schemes that can be used for web page background design.
to sum up:
The elements contained in web design are becoming more and more diversified. Gradient colors have gradually become an indispensable background, color, or creative embellishment element in web design, adding luster to the overall design. In addition, thanks to its low development cost and high design expressiveness, gradient colors have become a common existence in the digital design industry.
If you happen to lack design inspiration, you might as well try the above 25 gradient designs and 5 commonly used gradient tools. I believe they can bring you new ideas and possibilities.